Videoer fra Measurement Day 2018 konferencen i København

VIDEOER AF MEASUREMENT DAY 2018 KONFERENCEN 'ELEVATING COMMUNICATION' I KØBENHAVN

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VELKOMST TIL KONFERENCEN

Velkommen til Measurement Day 2018 i København

Jesper Andersen, grundlægger af Measurement Days og konferencier

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ACTIONABLE INSIGHTS

“Using Measurement and Analysis to Shape the Introduction of a Global Digital Workspace Experience at PANDORA”.

Morten Dal, Internal Communications Manager, PANDORA

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FROM STAFF TO STORYTELLERS

“How to Release (and Measure) the Untapped Potential of Your Employees as Social Ambassadors”.

Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk

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UNLOCKING THE BUSINESS POTENTIAL FOR PUBLIC RELATIONS

Mark Weiner, Chairman on the Commission for Measurement and Evaluation, Institute for Public Relations (IPR)

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IMPACT OF PUBLIC SERVICE COMMUNICATION

“Calculating the return on investment from Government Campaigns”.

Claire Pimm, Deputy Director, Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications

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PANEL: PICKING THE RIGHT MEASUREMENT FRAMEWORK AND METHOD THAT SUITS YOUR ORGANISATION'S NEEDS

Panelists: Morten Dal, Internal Communications Manager, PANDORA, Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk, Mark Weiner, Institute for Public Relations, Claire Pimm, Prime Minister’s Office and Cabinet Office Communications

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WHEN 1 + 1 = 3

“Measuring the effect of Integrated Marketing Communications”.

Tobias Helmer, Country Marketing Manager, Dell EMC, Sweden

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PANEL: GETTING A SEAT AT THE TABLE - CAN MEASUREMENT HELP COMMUNICATION ACHIEVE A MORE STRATEGIC ROLE IN THE ORGANISATION?

Panelists: Thomas Holt Christensen, Director, Head of Marketing & Communications, KPMG Denmark, Helle Larsen Andersen, EnergiNet, Torben Clausen, Executive Director for Insight & Activation, Operate

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MILK WITHOUT MILK

“Shaping Public Perception and Debate through Digital Campaigns and Search Insights”.

Kasper Ibsen Beck, Communication Director, Arla Danmark

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HUMANS STILL NEEDED

“The Future Impact of Artificial Intelligence on Public Relations”.

Stephen Waddington, Chair of the CIPR Panel on Artificial Intelligence and Chief Engagement Officer, Ketchum

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PANEL: WHICH SKILLS WILL BE VITAL TO COMMUNICATION PROFESSIONALS IN THE FUTURE?

Panelists: Sine Nørholm Just, Professor of Strategic Communication, Roskilde University, Rune Dalgaard, Director and Partner, Brand Strategy & Marketing, Advice, Alan Malligsen, CEO, Retriever Denmark

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Dette er blot nogle få af de mere end 75 virksomheder, organisationer og myndigheder, som ved tidligere lejligheder har deltaget på Measurement Day:

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